Communications
Manager
Reporting to the Director of Brand and Communications Department, the
ideal candidate is responsible for leading the brand communications team in
continually enhancing QVC brand image; increasing brand awareness, mainly
through external media communication. At the same time, this role includes the
management of internal communications as the brand communications manager in
QVC acts as the brand’s spokesperson responsible for creating and implementing
a long-term communication strategy, brand driven. The person is in charge with
telling a corporate story externally, with the ability to translate business
performance and operations into to positive news.
ACTIVITIES
External communication:
to formulate and implement public relations strategies;
to select and manage
communications with external agencies
to develop media strategies and other non-campaign activities;
proactively support the corporate identity of QVC through traditional
and new media channels;
to write and oversee the writing/editing of event scripts, speeches,
shareholder documents and reports, advertising and promotional materials, press
releases, interviews, and any other external communications.Internal
communication:
leverage a wide range of
communications vehicles including: management e-mails, employee newsletters,
leader blogs, day to day announcements, management talking points, and intranet
(myQVC portal)
expanding and innovating tolls to engage all employees
worldwide;developing the content, messaging and agendas for corporate
events.
KEY RELATIONSHIPS:
Internal
to interface with all areas of
the business and partner with members of the Communications, Marketing,
Customer Service and Human Resources teams as well as with the Leadership team
to ensure message alignment.
relations with other QVC Brand Communications representative benefiting
from QVC as One company.
External:
Well connected with the publishing and PR Italian market;
To create favorable relationship with the main publisher in the Italian
context through her/his connections Fostered in past experiences decision
making
To provide strategic input and direction for the brand keeping the
company’s vision, mission, and objectives in mind;
To allocate resources to maximize collaboration, efficiency and
creativity in the building and maintenance of consistent branding or corporate
identity across communication channels output
To create a long- term communication strategy;
To translate business performance and operations into to positive
news;
Enhance employees’ knowledge of company’s business and Brand
Strategy;
To tell a corporate story externally.
Soft Skills
Excellent communication skill
excellent management skills
Team working and team
building
Location: Brugherio (MI)
Per maggiori
informazioni e per candidarsi,
