Loyalty Trainee
Support activities, processes definition and tools to reinforce and
develop Loyalty program in line with the Customer Journey.
Loyalty Program:
ü Mechanism
simulation, usage level monitoring;
ü Spending/payout
monitoring
ü Develop specific
monitoring tools to animate field force (Sales and After Sales) on the usage of
Loyalty program at network level;
ü Support Loyalty
manager liasing with Aftersales dept to reinforce/improve the compliances
(quantitative and qualitative) of network usage of the programmes vs
guidelines;
ü Regular assessment
and benchmark on market (also non-automotive) and competitors to identify best
practices aiming to enhance the loyalty program and CRM offers;
ü Support Loyalty
Manager in feasibility study and mechanism for incentives schemes;
ü You+ Nissan: liase
with Digital depts for translations; with IS/IT and all the relevant depts involved to guarantee intarfaces and
system integration;
ü Roll-out of 'La mia
nissan' in You+ Nissan;
ü Liase with CRM dept
to guarantee coherence and presence of Loyalty contents and services in CRM contacts
and offers;
ü Mystery Shopping
definition and reporting
ü Customer Promise:
ü Support the
start-up of the project;
ü Set up of reporting
and KPIs to monitor network compliances on CP implementation ;
ü Support the Loyalty
manager to integrate and enhance the Customer Promise with new services and
products jointly with Aftersales dept;
Requirements:
·
Degree in Business Administration or Engineering
·
Goog pc skills-Excel, access, Word, Powerpoint;
·
Team working ;precision and good analitical skills;
·
good english written and spoken
Location: Capena, Rome, Italy
Per maggiori
informazioni e per candidarsi,
